The company has drawn value from Lucasfilm’s intellectual property in a variety of ways. The analysts had spent a significant amount of time assessing this transaction and have come to the conclusion that they are uniquely positioned to maximise the value of Lucasfilm’s IP in a way that can generate significant value for the shareholders beyond the purchase price. The Star Wars series, in particular, fits nicely inside the Disney intellectual property portfolio, and the strategic and financial consequences of this acquisition are intriguing. The goal was to acquire the Intellectual property and the special effects technology of Lucasfilms. According to comScore, the four Star Wars feature films Disney has produced have generated more than $4.8 billion at the box office. In just a few years, Disney would recoup its investment and more. 30, 2012, and it signalled the beginning of a new era in the Star Wars franchise. The $4.05 billion cash-and-stock purchase was announced on Oct. Analysts found the deal helpful due to Disney’s post-acquisition of brands like Pixar and Lucasfilm, and predicted that with its aggressive acquisition strategy, Disney will become the largest property owner in the entertainment business.ĭisney’s acquisition of Lucasfilm, the production company behind “Star Wars,” is proving to be one of the best business decisions ever made.
George Lucas, the founder of Lucasfilm and the inventor of ‘ Star Wars ,’ sold his company for US4.05 billion to ‘The Walt Disney Company.’ George Lucas, who owns a 2.2 percent ownership in the company, will solely serve as a creative consultant for the upcoming films, according to the agreement. As part of its diversification strategy, Walt Disney bought Lucasfilm Ltd. In 20, the business made a number of key acquisitions as part of its growth strategy, including Pixar and Marvel. Walt Disney’s overall income in 2011 was estimated to be around $40.9 billion. Media networks, parks and resorts, studio entertainment, consumer products, and interactive media were the five business segments of the corporation. The Walt Disney Company was a multibillion-dollar global family entertainment and media conglomerate.
0 kommentar(er)
